A Haussmann-style apartment in Paris transformed by Gubi
Gubi opens its showroom in a Haussmann style apartment in Paris' 8th arrondissement, with high ceilings and period woodwork
Living in a Haussmann-style apartment in Paris is a dream for many people today. Combination of moldings, medallions, and high ceilings with contemporary design is also appealing. The Gubi brand has just opened its showroom in an apartment in Paris’s 8th arrondissement, designed to resemble a private residence. Beautiful designer elements blend perfectly with the apartment’s classic style, and they enhance each other.
Gubi rejects the traditional showroom and opts for a more lively approach. The space features a Haussmann-style apartment organized as a space actually lived in on a daily basis. Its architecture spans two levels with rooms that flow naturally from one to the next, from the living room to more intimate areas.
The concept already exists in London, but Paris brings a more subtle evolution. Marie Christine Schmidt, the brand’s CEO, explains that objects always exist in relation to their immediate environment. Light changes throughout the day, and human movement alters the perception of space. A sofa doesn’t tell the same story in a white room as it does beneath gilded moldings. The decor acts as a silent partner, never merely as a backdrop.
In the living room, the F300 armchair designed by Pierre Paulin and recently reissued by Gubi makes a statement with its sculptural forms. The weathered walls reinforce its presence and give it a depth that few spaces offer. The dining room is organized around the Epic table, which is both massive and simple.
What strikes you most is the attention paid to transitions. As you move from one room to the next, something changes: the degree of intimacy, the intensity of the light, the relationship between empty and full space. This Haussmann-style apartment in Paris retains all its residential logic. Nothing has been sacrificed for the sake of staging.
A showroom that feels like real life
Gubi rejects the traditional showroom and opts for a more lively approach. The space features a Haussmann-style apartment organized as a space actually lived in on a daily basis. Its architecture spans two levels with rooms that flow naturally from one to the next, from the living room to more intimate areas.
The concept already exists in London, but Paris brings a more subtle evolution. Marie Christine Schmidt, the brand’s CEO, explains that objects always exist in relation to their immediate environment. Light changes throughout the day, and human movement alters the perception of space. A sofa doesn’t tell the same story in a white room as it does beneath gilded moldings. The decor acts as a silent partner, never merely as a backdrop.
Exploring the apartment room by room
In the living room, the F300 armchair designed by Pierre Paulin and recently reissued by Gubi makes a statement with its sculptural forms. The weathered walls reinforce its presence and give it a depth that few spaces offer. The dining room is organized around the Epic table, which is both massive and simple.
What strikes you most is the attention paid to transitions. As you move from one room to the next, something changes: the degree of intimacy, the intensity of the light, the relationship between empty and full space. This Haussmann-style apartment in Paris retains all its residential logic. Nothing has been sacrificed for the sake of staging.
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